• Home
  • Work
  • About

Madelyn Falk

  • Home
  • Work
  • About

Clear Skies by Tamagotchi

School Project

In response to the Future Lions 2017 brief.

Insight:
Autism can make it difficult for children to communicate what they are feeling, which can cause frustrations for everyone involved.

Idea:
To use new wearable technology to create a companion that understands what emotions a child is experiencing, and can provide support accordingly.

CW: Madelyn Falk / AD: Lauryn Campbell

Digital:
Clear Skies will give Hulu viewers the option to skip commercials by playing a short game of hide and seek. This will raise awareness for the brand, and offer children a  chance to search for their Clear Skies companion in the Tamagotchi universe.

 

Print:
We used print to highlight the unique features of Clear Skies, and show how each feature can benefit an autistic child.

 
clear skies print 3.jpg
clear skies print 2.jpg
clear skies print 1.jpg
clear skies print 3.jpg clear skies print 2.jpg clear skies print 1.jpg
 

Powered by Squarespace.