Clear Skies by Tamagotchi

In response to the Future Lions 2017 brief.

Insight:
Autism can make it difficult for children to communicate what they are feeling, which can cause frustrations for everyone involved.

Idea:
To use new wearable technology to create a companion that understands what emotions a child is experiencing, and can provide support accordingly.

CW: Madelyn Falk / AD: Lauryn Campbell

Digital:
Clear Skies will give Hulu viewers the option to skip commercials by playing a short game of hide and seek. This will raise awareness for the brand, and offer children a  chance to search for their Clear Skies companion in the Tamagotchi universe.

 

Print:
We used print to highlight the unique features of Clear Skies, and show how each feature can benefit an autistic child.