Clear Skies by Tamagotchi
In response to the Future Lions 2017 brief.
Autism can make it difficult for children to communicate what they are feeling, which can cause frustrations for everyone involved.
To use new wearable technology to create a companion that understands what emotions a child is experiencing, and can provide support accordingly.
CW: Madelyn Falk / AD: Lauryn Campbell
Clear Skies will give Hulu viewers the option to skip commercials by playing a short game of hide and seek. This will raise awareness for the brand, and offer children a chance to search for their Clear Skies companion in the Tamagotchi universe.
We used print to highlight the unique features of Clear Skies, and show how each feature can benefit an autistic child.