In response to the 2017 DA&D "Fur For Animals" brief, my partner, Tessa Kasinkas, and I created a series of direct mailers to promote faux fur.

The brief asked us to persuade millennials to make the switch without using scare tactics or guilt. We decided to use samples of high end faux fur in the direct mailers to show people that modern faux fur is almost indistinguishable from the read deal.

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