I can’t deny that I was a little disappointed to be assigned Yellowstone that week in headlines class. Other students got to write about exotic locations like Madrid and Florence. I got to write about a giant national park. But my disappointment didn’t last. It soon became clear that Yellowstone was something straight out of a fairy tale. Millions of acres of forest? Wolves, bears, and poisonous frogs? Acidic pools that dissolve human flesh? Yellowstone and I were going to get along just fine.
So I crafted my campaign around this sense of mystery and magic. Yellowstone is both spellbinding and dangerous, and I used this fact to intrigue potential visitors through re-tellings of old fairy tales. Besides, who wouldn’t want to explore an enchanted forest?
CW: Madelyn Falk / AD: John Hayek